AI-powered search is already influencing core SEO and PPC performance metrics, affecting impressions, CTR (click-through rate) and conversion rates. Decrease in overall ad impressions, as AI-generated responses are reducing the... Read More
Author: pratikpawar123
GenAI has significant potential to rewrite the global economy. Its power and capabilities are reflected in the huge variety of tasks that it can assist in. The popularity of GenAI... Read More
Search engine optimization (SEO) traditionally centred on improving visibility within search engine results pages (SERPs). Ranking higher on Google has long been the core goal for many digital marketers.As digital... Read More
There are several reasons behind migrating a website, and that might be to enhance website security through another hosting provider, updating brand image, or improving user experience.Website migration is the... Read More
Automation layering in PPC refers to the systematic use of multiple tools and rule set for managing and enhancing PPC campaigns. The layering approach helps in maximizing performance with the... Read More
A major category, focus, or pillar of SEO is content.Content has been an engine of so much SEO and is a focal point in the shift from keyword-focused to visibility... Read More
PPC (pay-per-click) keyword research is the process of identifying the keywords to target within a paid advertising campaign on platforms like Google Ads and Microsoft Ads. It includes analysing search... Read More
This helps in gaining the clarity to track progress, scale insights, and make informed decisions with confidence. This framework serves as a guide, detailing the essential elements that ensure the... Read More
Content is the engine driving visibility, engagement, and conversions across every stage of the customer journey. With increasing ad costs and high customer expectations, just creating content is not enough;... Read More
Black Hat SEO refers to a set of practices used for increasing site or page rank in search engines through means that violate the search engines’ terms of service. Back... Read More