How Pharma Marketing Trends are Shaping the Future of Healthcare Communication
pharma marketing trends are shaping how pharmaceutical companies engage with healthcare professionals (HCPs) and patients. These trends focus on digital transformation, personalization, and patient-centric approaches to improve communication and outcomes. Tools like P360’s ZING Engagement Suite enable seamless video calls, omnichannel marketing, and real-time data analytics, making it easier to reach the right audience.