SEO is an integral part of digital marketing strategy and Efrat Vulfsons puts light on how increasing the integration of technology is enhancing SEO.
Search Engine Optimization is essential because it enables your prospective customers to find you online. Selecting the right keywords that match popular search terms is an effective way to increase traffic.
However, not all traffic is created equal.
The key to a successful SEO strategy is to balance the need for the volume of traffic with quality traffic.
If the majority of the people who reach your page are looking for something that sounds similar to what you are offering but is entirely different, that isn’t going to help your business.
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