Understanding SEO in Digital Marketing: A Comprehensive Guide

SEO is crucial for a company's digital marketing strategy. But, it is often overlooked in favor of more immediate and profitable activities. This is common for small and medium-sized organizations. They lack the resources to invest in a long-term marketing strategy. For example, they can't afford search engine optimization. Optimizing a site for search engines (SERPs) can help you reach more customers. It complements your broader digital marketing campaigns. This process is known as SEO. If you are still unfamiliar with what is SEO in digital marketing? then follow the article to learn more.