Quantitative market research uses structured data collection methods like surveys and polls to understand customer needs, develop products, identify market opportunities, analyze brand perception, and study competitors. It allows businesses... Read More
Author: QDegrees
Usage and Attitude (U&A) studies help businesses understand consumer behavior, preferences, and attitudes towards products/services. They provide invaluable insights for product development, marketing strategies, and improving customer satisfaction. Careful survey... Read More
Customers, like blood, need circulation—both retention and new arrivals. Yet, 71% ditch brands due to poor service. To foster loyalty, be customer-centric. How? Through feedback surveys. Listening to customers is... Read More
With the growing popularity of the Internet and social platforms, what else has grown proportionally are opinions and feedback. But today, the opinions and feedback are not limited to social... Read More
Here is a 50 word summary of the content: QDegrees offers comprehensive mystery shopping services across India with a vast network of shoppers. Their tailored programs assess customer experiences through in-person,... Read More
E-commerce trends for 2024 include seamless omnichannel experiences, AI integration, sustainability focus, AR/VR implementation, and personalized customer experiences. The article discusses these trends and their importance. It then introduces online... Read More
This article highlights the variance between qualitative and quantitative market research methods, explaining how qualitative focuses on understanding consumer behavior through open-ended questions, while quantitative relies on numerical data analysis.... Read More
Are your employees happy and productive? The answer lies in your eNPS score. eNPS (Employee Net Promoter Score) is a powerful metric that measures employee loyalty and satisfaction. Understanding what makes... Read More